Needs
There is a marketing efficiency problem in Busitco, due to the current advertising strategy with traditional ways such as advertisements on Newspaper, Radio, and TV commercials, not using more interactive and ubiquitous tools or technologies.
Customers now have more than enough information about products and services from Busitco, and want more interactive and applealing user experiences with us.
Goals
The overall goal for this Augmented Reality instruction is as follows:
- To increase the employees' awareness of AR in Busitco
- To improve the advertisement efficiency with AR in Busitco
Objectives
Given the web instruction about augmented reality, employees in Busitco will access to information about augmented reality and its applications.
- Employees in Busitco will define the definition of augmented reality and describe it to their friends or colleagues.
- Employees in Busitco will describe the history of augmented reality and explain one example of augmented reality applications invented so far to their friends or colleagues.
Given the web instruction about augmented reality, employees in Busitco will think of an idea of augmented reality to be possibly applied to their business marketing strategy.
- Employees in Busitco will be able to generate an applicable idea of using augmented reality in business marketing.
- Employees in Busitco will be able to use augmented reality for either themselves or the purpose of their business.
Given the web instruction about augmented reality, employees in Busitco will share with others about their experiences using augmented reality in business and life.
- Employees in Busitco will be able to present one example they have employed in business to other companies.
- Employees in Busitco will be able to share their feelings about using augmented reality in real life with others via posting on a web site or sending an email.
